Beginners Guide to Getting Started With Online Courses – Part II
This is the second part of a two part series. If you haven’t read the first part click here to read it now.
Congratulations! If you’re reading this you are well on the way to creating your online course.
Let’s do a simple recap of the steps we covered in Part 1.
- Decide to Create an Online Course
- Pick your Topic
- Create Your Outline
- Create Your Scripts
- Create Your Slides
- Record Your Video
If you’ve done all these steps then you’re ready to move on. If not, that’s ok. You can follow these next steps but you may have to adjust them a little.
Step 7 – Post Processing Your Videos
This is where you ‘clean up’ your videos and get them ready for your course. You remove the beginning of the videos (where you first turned on your recording device) and the endings (right before you turn it off). You edit out the coughing, um’s and ah’s or long periods of silence that you didn’t want in your videos.
This is also where you cam add special effects, integrate other videos and clean the transitions between each cut.
Lastly, you may want to add an intro and ending to your videos. This could be as simple as a logo with music or more complex depending on what you are looking for.
There are many tutorials available on the web to show you how this part of the process can be done. And, if you’re anything like many of my clients – it’s the one part that, while you are fully capable of learning, you just don’t want to – or you may not have the time.
That’s ok. It’s a necessary part of the process, but one that can be outsourced. Either with me and my team – or someone else that knows how to work with video.
Step 8 – Pick a Content Management System
Other than technology, this is the second biggest blocker for many would-be course creators. I’m going to try and make this as easy as possible.
What I use for my course (which you can check out here) is Kajabi. I like this platform because EVERYTHING you may need to host, market, and grow your course is built into the platform. This means that you don’t need to have separate systems for marketing, emailing, websites, payments and your course. And THAT is what sets Kajabi above every other course software out there.
Yes, there is a cost associated with Kajabi – but if you add up the benefits of what they system provides and added that to all the other course software’s out there, Kajabi is still cheaper.
Here are some other options for course content management systems that may also work for you. As a side note, I have not used any of these but they come highly recommended by some others in the online course community.
Unless you have web programming knowledge, or a web team, I don’t recommend wordpress for your course to begin with.
However, as I said before, I use Kajabi. At this stage you need to pick one and follow the instructions for the platform to set up your course.
Step 9 – Upload Your Videos To Your Content Management System
Now that you have your course software picked out and in a basic set up it’s time to start adding your content.
Each software is different and so I won’t go into great detail here. But you’ve got your outline and videos and it’s time to start building out your course in the software you picked.
Step 10 – Add Online Payment Options
Once you’ve got at least a few videos uploaded now is the time to add your online payment options. This is a necessary step for you to sell your course. So don’t skip this one.
I use stripe as it integrates with almost all software and is super easy to set up and use. If you use paypal, most course software can also integrate with that as well.
If you use your own merchant account for credit card processing in your business I highly recommend getting a separate stripe or paypal account. The integration is easier and the separation of funds may come in very useful down the road.
Step 11 – Start Selling Your Course
Now that everything is ready, it’s time to start selling your course.
In my opinion it’s best to wait to sell your course until you have a few videos ready. You do NOT have to wait until the whole course is done – but I do recommend that you have a couple of videos.
This is for 2 reasons. First, it relieves the pressure off you to rush. You don’t have to feel the pressure to create your course NOW because you have sales and students waiting. Second, it reinforces that you CAN do it. And that people WANT it. So it fuels your motivation to keep going. Without creating any additional pressure.
Step 12 – Create Course Images and Find Intro Music
Yes, I really do mean that this is one of the last things that you need to do. A successful course is NOT dependent on the images, logos and music you choose.
What matters most to your students is that you provide VALUE and RESULTS!
All of this stuff can come after you get your first students. If it’s the first thing you are looking for and you are letting this stop you I highly encourage you to stop and move on to a more valuable use of your time.
However, if you are at this step and you’ve got everything else done, here are some places that you can go to help you along this process.
- 99designs for logo work
- upwork or fiverr to find a graphic designer that will help with your images
- Audioblocks for Royalty Free music that you can use
So, there you have it. A step-by-step beginners guide to getting started with online courses. Now, I’m sure you’ve thought that I could go into more detail with each step. And you’d be right. This is the 30,000 foot view on what it takes to get a course going. Some of these steps are easy to outsource if you choose. And some are yours to complete.
Keep an eye out for more in depth articles on each step and many other great bits of information for creating online courses in future posts. For now, work through the steps. And if you’ve gotten this far and have a course started…feel free to leave a link to it in the comments. I’d love to see what you’re up to!